Bridging the gap between Growth and Code.
Most agencies focus on clicks. Most software houses focus on clean code. We focus on contribution margin.
Mint Growth exists because MENA & GCC founders repeatedly face the same structural gap: growth agencies unable to remedy a flawed product, and software houses unfamiliar with CAC discipline or regulatory friction. Mint Growth was built to close it — one team fluent in both, with 15+ years of combined growth, product, engineering, design, and venture strategy experience — spanning EGX-listed enterprises, multinational groups, and public-sector institutions, as well as high-growth MENA/GCC fintech. And while regulated fintech is where our expertise runs deepest, our track record spans e-commerce, pharma, and live events — the playbook is industry-agnostic; the rigor is not.
Mint Growth is a digital growth consultancy providing end-to-end marketing strategy, product management, and engineering services for businesses across the Middle East and North Africa. We specialize in scaling fintech platforms, optimizing user acquisition, and deploying full-stack development squads.
In practice, that means growth marketing across MENA & GCC, fintech product strategy from discovery to regulated launch, senior engineering & development squads, and UI/UX and design systems built for conversion.
Five things that make us structurally different.
Cross-Border DNA
UK ⇄ KSA ⇄ Egypt. SAMA, CBE and FRA navigated natively.
Eliminating the Bottleneck
We re-engineer the flow, ship the code and wire the triggers ourselves — with every decision instrumented and measured.
Regulated Fintech Specialization
Proven delivery across BNPL, wallets, remittance, savings and digital insurance.
Capital Efficiency
Bypass the six-figure, months-long search for a local CGO, CTO and design lead — a pre-synchronized senior team, operational from day one.
Enterprise-Grade Rigor
The same discipline behind group-level organizational design and feasibility work at EGX-listed and multinational scale — brought to every engagement, regardless of company size.
Fractional Leadership. Full-Time Accountability.
We come from in-house leadership roles at high-scale apps and fintechs, not agency vanity-metric roles. We plug in as your growth, product, engineering and design leadership — treating your P&L like our own.
Eslam Khourshed
Founder & Chief Growth Officer
Eslam has spent 16+ years inside the growth engines of the region's fastest-scaling fintechs — across Egypt, Saudi Arabia, the UAE, and the UK. As Head of Growth at Klivvr, he drove 10x user acquisition in under 8 months, taking the app to #1 Finance and #5 overall on the Apple App Store Egypt, while building the company's first Customer Value Management team from scratch. At Nexta, he spearheaded the Go-To-Market strategy and performance marketing across Meta, Google UAC, Apple Search Ads, and TikTok, achieving the lowest CAC in the category. At PassTo UK, he expanded the platform across dozens of remittance corridors and slashed CPA through referral engineering — and as founder of Media Monkey, he ran lead generation and email marketing for Vodafone, Netflix, BMW, and Range Rover. He founded Mint Growth to give ambitious companies direct access to that same senior, hands-on operating standard — the execution of a growth executive, without the overhead of hiring one in-house.
16+ years across lead generation, performance marketing, app growth, and fintech
Connect on LinkedIn →
Ahmed Hamdy
Partner, Venture Strategy & Operating Design
Ahmed is Partner and leads Venture Strategy & Operating Design at Mint Growth, with a 16-year track record spanning feasibility, financial modeling, and organizational design — including group-wide talent and OD leadership at Ibnsina Pharma (EGX-listed, ~10,000 employees), multi-country people strategy at Mantrac Group, and a capacity-building engagement with the World Bank Group. He builds the operating models, org structures, and investment cases that let ventures prove themselves before they scale — and hold together once they do.
16 years across organizational development, financial modeling, and enterprise strategy
Connect on LinkedIn →