Design Systems
- Component libraries, tokens, documentation
- Cross-platform consistency
- Arabic-first bilingual RTL/LTR design system architecture
Product Design & UX.
Design that converts, not just decorates. Scalable design systems built for international and regional fintech platforms — aligning behavioral psychology with UI to maximize activation, trust and retention.
SEE THE DIFFERENCE
From friction to flow.
Drag the slider to compare a cluttered, high-friction legacy experience with the clean, conversion-first Mint design system. Every pixel, spacing decision and interaction pattern is engineered to reduce cognitive load and move users faster to value.
Before
After
Drag the handle to reveal the Mint design system
Conversion UX
- Onboarding "first mile" design
- Activation-focused UI reducing steps-to-value
- Behavioral trigger mapping — with the CVM team
- Trust & credibility patterns for financial products
UX Research & Validation
- Usability testing with regional audiences in Egypt, KSA and UAE
- Journey mapping and friction audits
- Prototype validation before engineering spend
AI-Driven Design Workflows
- AI-assisted design ops
- Rapid prototyping pipelines
- Growth-loop UI — referral, share, invite surfaces