Design Systems
- Component libraries, tokens, documentation
- Cross-platform consistency
- Arabic-first bilingual RTL/LTR design system architecture
Product Design & UX.
Design that converts, not just decorates. Scalable design systems built for international and regional fintech platforms — aligning behavioral psychology with UI to maximize activation, trust and retention.
Conversion UX
- Onboarding "first mile" design
- Activation-focused UI reducing steps-to-value
- Behavioral trigger mapping — with the CVM team
- Trust & credibility patterns for financial products
UX Research & Validation
- Usability testing with regional audiences in Egypt, KSA and UAE
- Journey mapping and friction audits
- Prototype validation before engineering spend
AI-Driven Design Workflows
- AI-assisted design ops
- Rapid prototyping pipelines
- Growth-loop UI — referral, share, invite surfaces