Venture Strategy & Operating Design.

Most ventures die one of two ways: they build something the numbers were never going to support, or they scale something they were never structured to run. We work on both — before either becomes fatal.

TRACK 01

Before You Build.

The go/no-go layer. Everything that decides whether this venture deserves your capital and your next two years — settled before a line of product code is written.

Feasibility & Market Validation

"Kill the bad idea cheaply. Fund the right one with conviction."

Most feasibility studies exist to justify a decision already made. Ours exist to change your mind while it's still cheap to change it. We size the real opportunity, test demand against evidence rather than enthusiasm, and map the regulatory path before it becomes a launch-blocker.

  • Market sizing grounded in data — TAM/SAM/SOM, not top-down guesswork
  • Demand validation: problem-fit evidence, willingness-to-pay signals, competitive whitespace
  • Regulatory feasibility mapping — CBE, SAMA, FRA — surfaced as a go/no-go input, not a late surprise
  • Risk register with the assumptions that would actually kill the business, ranked

Financial Modeling & the Investment Case

"A model isn't a spreadsheet. It's the argument for the money."

A driver-based financial model that a founder can defend in front of an investor and steer the company by afterward. Built so the assumptions are visible, the scenarios are honest, and the funding ask is a conclusion — not a hope.

  • Revenue-model and pricing assumptions built into the model
  • Driver-based 3-statement/P&L model with explicit, editable assumptions
  • Break-even, runway, and funding-requirement analysis
  • Scenario and sensitivity modeling — base/bull/bear, with the swing factors named
  • Investment-ready narrative and data room
TRACK 02

Before You Scale.

The company already works — now it has to hold. The structure, targets, and systems that let a business grow without breaking under its own weight.

Operating Model & Organization Design

"Structure is not an org chart. It's how decisions get made."

We design how work, authority, and information actually flow — then draw the org chart last, as an output. Built on proven design logic (Galbraith's Star), tuned to the stage the company is really at, not the one it wishes it were.

  • End-to-end operating-model design — strategy, structure, processes, rewards, people aligned
  • Organization design with clear roles, spans, layers, and decision rights
  • Governance model, core process architecture, and repeatable SOPs
  • Restructure sequencing that keeps the business running while it changes shape

Strategy-to-Execution & Performance KPIs

"Strategy that doesn't reach a dashboard is a wish."

We translate strategy into targets someone actually owns. A cascade from company objectives down to the team-level KPI on a screen — so the plan survives contact with the operating floor.

  • Strategic planning facilitation and objective-setting (Balanced Scorecard/OKR cascade)
  • KPI architecture from company scorecard to function to individual
  • Operating targets and the review cadence that keeps them live
  • Performance dashboards tied to the numbers that move the P&L

Performance Management & Rewards

"What you measure and reward is the culture you actually have."

Appraisal, calibration, and incentives designed as one system — because rating people on goals the reward system ignores is how trust dies.

  • Performance-management system design — cycle, competencies, calibration, rating logic
  • Bias-aware appraisal and calibration mechanics
  • Incentive and reward alignment
  • Manager enablement so the system runs without HR holding its hand

Workforce Planning & Restructuring

"The right people, in the right shape, ahead of the growth curve."

We plan the workforce against where the business is going, not where it's been — so hiring, capability, and cost stay ahead of scale instead of chasing it.

  • Workforce planning and capacity modeling tied to the growth and financial plan
  • Capability and skills-gap analysis with a build/buy/borrow strategy
  • Organization-wide restructuring — headcount, cost, structure realignment
  • Transition roadmap with change-management scaffolding
ACCOUNTABLE BY DESIGN

We don't hand you a deck and leave. The study is where most consultants stop. It's where we start. We embed with the team, install the model and the operating system, and stay accountable to the numbers they produce — the same standard every Mint engagement is held to.

THE MINT PLAYBOOK

Three principles behind every engagement.

PRINCIPLE 01

Viability Before Velocity

Speed into a broken model just reaches failure faster. We prove the business should exist before anyone helps it grow.

PRINCIPLE 02

Structure Is a Growth Lever

Most stalls blamed on marketing are really operating-model failures. Fix the structure and growth stops fighting the org.

PRINCIPLE 03

Owned, Not Advised

We install the system and stay on the hook for what it produces. If it doesn't move the numbers, it isn't done.

TRACK RECORD

Files carried before, at scale.

The proof layer. Files carried before, at scale — and built to be carried again.

EGX-listed · ~10,000 employees · 30%+ market share
Ibnsina Pharma

Group OD Manager & Business Excellence Manager: led business excellence and corporate strategy; ran the annual budgeting cycle and financial modeling the business plans against; owned group-wide organizational design and M&A/entity structures across every subsidiary; ran corporate and people performance management at group level; owned policy-making and people strategy end to end — talent framework, succession, restructuring, workforce planning, L&D.

Multi-country group · operations across 15 countries
Mantrac Group

Group Performance Lead & Head of People Strategy: led the group's people strategy across all 15 countries; designed and ran the performance-management system end to end as group performance lead.

Public-sector consulting · institutional capacity building
World Bank Group — Egyptian Ministry of Social Solidarity

Set ministry strategy and institutional vision as a World Bank consultant; led capacity-building and strategic initiatives across the Ministry's mandate.

Healthcare consultancy, Egypt · public-hospital reform
Phoenix IHSCS

Ran strategy-setting and capacity-planning for large public and governmental hospitals; led workforce management and healthcare transformation/reform across public-hospital networks, including outreach.

CROSS-SELL

Idea validated? Structure in place?

Now build the product — and the growth loop — on top of it.

Product Strategy & Management →Growth & Revenue Engineering →

Prove the business should exist. Then build the system that runs it.

Book a Viability Audit →