CASE STUDIES

Results, Measured in Revenue.

Verified growth and product outcomes across fintech, e-commerce, pharma, and events — in Egypt, Saudi Arabia, Lebanon, and the UK.

MARKET DOMINANCE

Klivvr

BNPL & Fintech App

10x Growth in <8 Months

Omni-channel strategy to #1 Finance and #5 overall on Apple App Store Egypt
Automated communication and advertising funnels reducing CAC while increasing retention
Portfolio profitability through data analysis and merchant partnerships driving LTV

CROSS-BORDER SCALE

Global Remittance (UK)

Zero to 4.5K Transactions / Month

Owned core product roadmap, sprint prioritization and cross-functional release cycles through the foundational scale phase
Directed a dedicated network of backend and mobile engineers alongside go-to-market execution
Expanded remittance operations across dozens of global corridors while building referral loops and community-led growth to reduce CPA

UNIT ECONOMICS

Payments

Lowest CAC in Market

Replaced paid-heavy acquisition with organic funnel automation and engagement partnerships
Optimized the "First Mile" onboarding journey to eliminate activation drop-offs

PERFORMANCE MARKETING

UK Affiliate & Email

Zero Retainers. Pure Performance.

Measurable CPA/CPL results for Range Rover, EE, Audible, B&Q and other prestige UK brands
Advanced email segmentation driving retention and repeat transactions
100% performance-based pricing

REGIONAL MARKET ENTRY

Pharma & Consumer Health

Introduced to 9 MENA Markets

Led the regional introduction of a global pharma consumer brand across nine MENA countries
Built localized go-to-market plans per market — distribution, positioning, and communications
Navigated multi-market launch complexity from regulatory nuance to retail activation

FRANCHISE & EVENTS

Fashion Week Franchise

4 Consecutive Editions, Lebanon → Egypt

Secured and operated the franchise of a full international fashion week from Lebanon into Egypt
Produced four consecutive annual editions end-to-end
Brought world-renowned designers to the Egyptian stage, including Elie Saab, Zuhair Murad, and Jamil Khansa