CASE STUDIES

Results, Measured in Revenue.

Verified growth and product outcomes across fintech, e-commerce, pharma, and events — in Egypt, Saudi Arabia, Lebanon, and the UK.

GROWTH TRAJECTORY

Before Mint. After Mint.

Pre-MintPost-Mint
PRE-MINTTODAYMINT INTERVENTION+40% Conversion
Illustrative — average trajectory across recent engagements.
MARKET DOMINANCE

Klivvr

BNPL & Fintech App
10x Growth in <8 Months
  • Reached #1 in Finance and #5 overall on the Apple App Store Egypt.
  • Delivered 10x growth in under eight months on tightened unit economics.
  • Established a repeatable acquisition-to-retention engine that outlasted individual campaign cycles.
Read the full case study →
CROSS-BORDER SCALE

PassTo

Global Remittance (UK)
Zero to 4.5K Transactions / Month
  • Scaled from zero to 4,500 transactions per month.
  • Expanded remittance operations across dozens of global corridors.
  • Established a low-CPA acquisition model powered by referral and community loops.
Read the full case study →
UNIT ECONOMICS

Nexta

Payments
Lowest CAC in Market
  • Achieved the lowest CAC in the category among direct peers.
  • Improved activation rates through a rebuilt first-mile onboarding flow.
  • Created a durable organic and partnership-led acquisition base less exposed to paid-media inflation.
Read the full case study →
PERFORMANCE MARKETING

Media Monkey

UK Affiliate & Email
Zero Retainers. Pure Performance.
  • Delivered measurable CPA/CPL outcomes for a portfolio of prestige UK advertisers.
  • Lifted retention and repeat transactions through segmentation-led email programs.
  • Operated on 100% performance-based pricing — advertisers paid for results, not activity.
Read the full case study →
REGIONAL MARKET ENTRY

Sudocrem

Pharma & Consumer Health
Introduced to 9 MENA Markets
  • Introduced Sudocrem to nine MENA markets.
  • Established localized distribution and positioning in each country.
  • Delivered a coordinated multi-market launch under a single regional playbook.
Read the full case study →
FRANCHISE & EVENTS

La Mode À Beyrouth

Fashion Week Franchise
4 Consecutive Editions, Lebanon → Egypt
  • Produced four consecutive editions of La Mode À Beyrouth in Egypt.
  • Brought world-renowned designers to the Egyptian stage, including Elie Saab, Zuhair Murad, and Jamil Khansa.
  • Established a repeatable fashion-week operating model franchised across the region.
Read the full case study →
ENTERPRISE ORGANIZATIONAL DESIGN

Ibnsina Pharma

EGX-Listed Pharmaceutical Distribution
~10,000 Employees · 30%+ Market Share
  • Led business excellence and corporate strategy; ran the annual budgeting cycle and financial modeling the business plans against
  • Owned group-wide organizational design and M&A/entity structures across every subsidiary
  • Ran corporate and people performance management at group level; owned policy-making and people strategy end to end — talent framework, succession, restructuring, workforce planning, L&D
MULTI-COUNTRY PEOPLE STRATEGY

Mantrac Group

Multi-Country Group Operations
15 Countries
  • Led the group's people strategy across all 15 countries as Head of People Strategy
  • Designed and ran the performance-management system end to end as Group Performance Lead
PUBLIC-SECTOR TRANSFORMATION

World Bank Group — Egyptian Ministry of Social Solidarity

Institutional Capacity Building
Ministry Strategy & Capacity Building
  • Set ministry strategy and institutional vision as a World Bank consultant
  • Led capacity-building and strategic initiatives across the Ministry's mandate
HEALTHCARE SYSTEM REFORM

Phoenix IHSCS

Healthcare Consultancy, Egypt
Public-Hospital Network Reform
  • Ran strategy-setting and capacity-planning for large public and governmental hospitals
  • Led workforce management and healthcare transformation across public-hospital networks, including outreach

Your name here, next quarter.

Book Your Audit →