MARKET DOMINANCE
Klivvr — 10x Growth in <8 Months
How a MENA BNPL app climbed to #1 Finance and #5 overall on the Apple App Store Egypt in under eight months.
BNPL & Fintech App
THE CHALLENGE
What we walked into
- Klivvr was competing in a crowded BNPL and consumer-fintech market in Egypt with rising CAC and shallow retention across the category.
- Growth was single-channel and paid-heavy, with activation drop-offs after install and no defensible loop pulling users deeper into the wallet.
- The team needed a step-change in scale without breaking unit economics or diluting merchant portfolio quality.
THE APPROACH
How we operated
- Built an omni-channel acquisition strategy spanning paid, organic, partnerships, and lifecycle — coordinated against a single north-star.
- Rebuilt communication and advertising funnels with automation to cut CAC while improving activation and repeat usage.
- Layered data analysis onto the merchant portfolio to shape offers, categories, and partnerships that drove higher LTV per active user.
THE OUTCOME
What changed
- Reached #1 in Finance and #5 overall on the Apple App Store Egypt.
- Delivered 10x growth in under eight months on tightened unit economics.
- Established a repeatable acquisition-to-retention engine that outlasted individual campaign cycles.