CROSS-BORDER SCALE
PassTo — Zero to 4.5K Transactions / Month
Owning product, engineering direction, and go-to-market for a UK-based global remittance service through its foundational scale phase.
Global Remittance (UK)
THE CHALLENGE
What we walked into
- PassTo needed to move from an early product to a live, multi-corridor remittance service serving a diverse UK diaspora.
- The team required end-to-end product ownership across backend, mobile, compliance, and growth — under the constraints of a regulated cross-border money-movement business.
- Sustainable growth had to come at low CPA in a category where paid acquisition is prohibitively expensive.
THE APPROACH
How we operated
- Owned the core product roadmap, sprint prioritization, and cross-functional release cadence through the foundational scale phase.
- Directed a dedicated network of backend and mobile engineers alongside go-to-market and lifecycle execution.
- Built referral loops and community-led growth motions inside diaspora networks to compound acquisition without paid-media reliance.
THE OUTCOME
What changed
- Scaled from zero to 4,500 transactions per month.
- Expanded remittance operations across dozens of global corridors.
- Established a low-CPA acquisition model powered by referral and community loops.