UNIT ECONOMICS
Nexta — Lowest CAC in Market
How Nexta rebuilt its acquisition engine around organic funnels and partnerships to achieve the lowest CAC among category peers.
Payments
THE CHALLENGE
What we walked into
- Nexta's acquisition was dominated by paid media, driving CAC well above sustainable levels for a payments product.
- The onboarding "first mile" was leaking users at activation, compounding the cost of every new install.
- Growth needed to be re-based on a healthier mix without shrinking top-of-funnel volume.
THE APPROACH
How we operated
- Replaced paid-heavy acquisition with organic funnel automation and engagement partnerships.
- Redesigned the first-mile onboarding journey to eliminate activation drop-offs and shorten time-to-value.
- Instrumented the funnel end-to-end so every cohort could be diagnosed and re-tuned in cycle.
THE OUTCOME
What changed
- Achieved the lowest CAC in the category among direct peers.
- Improved activation rates through a rebuilt first-mile onboarding flow.
- Created a durable organic and partnership-led acquisition base less exposed to paid-media inflation.