REGIONAL MARKET ENTRY
Sudocrem — Introduced to 9 MENA Markets
Leading the regional introduction of a global pharma consumer brand across nine MENA countries — from regulatory nuance to retail activation.
Pharma & Consumer Health
THE CHALLENGE
What we walked into
- A global pharma consumer brand needed to enter nine MENA markets with distinct regulatory, distribution, and consumer contexts.
- Off-the-shelf global positioning would not travel — each market required its own go-to-market and communications plan.
- Regulatory approvals, distributor negotiations, and retail activation had to move in parallel across countries.
THE APPROACH
How we operated
- Led the regional introduction end-to-end as market-entry operator on the ground.
- Built localized go-to-market plans per market covering distribution, positioning, and communications.
- Navigated multi-market launch complexity from regulatory nuance to retail activation.
THE OUTCOME
What changed
- Introduced Sudocrem to nine MENA markets.
- Established localized distribution and positioning in each country.
- Delivered a coordinated multi-market launch under a single regional playbook.