FRANCHISE & EVENTS
La Mode À Beyrouth — 4 Consecutive Editions, Lebanon → Egypt
Franchising a full international fashion week from Lebanon into Egypt and producing four consecutive editions with world-renowned designers.
Fashion Week Franchise
THE CHALLENGE
What we walked into
- Bringing a full international fashion week franchise from Lebanon into Egypt required commercial, logistical, and creative operation at world-class standard.
- Four consecutive editions had to be produced end-to-end without the runway, production, or brand quality slipping between years.
- Securing top-tier designer participation demanded credibility with global fashion houses from a first edition onward.
THE APPROACH
How we operated
- Secured and operated the franchise of La Mode À Beyrouth in Egypt, taking full commercial and operational ownership.
- Produced four consecutive annual editions end-to-end — venue, runway, production, hospitality, and press.
- Curated designer line-ups and partnerships befitting an international fashion week format.
THE OUTCOME
What changed
- Produced four consecutive editions of La Mode À Beyrouth in Egypt.
- Brought world-renowned designers to the Egyptian stage, including Elie Saab, Zuhair Murad, and Jamil Khansa.
- Established a repeatable fashion-week operating model franchised across the region.